Here’s just one more reason to want to attend this year’s Agricultural Media Summit.

The re-birth of ARC continues with the re-introduction of the 2010 Golden ARC awards presentation set for July 27 at the Ag Media Summit in St. Paul. The awards will be given out as part of the Tuesday PR block workshop, from 10:15 a.m. to 11:45 a.m.

First, attendees at the PR Workshop “Characteristics of a winning public relations program” will be treated to a dissection of one of the campaign winners from the 2010 contest. Following that seminar, the winners and merit selectees from about 20 categories will be announced by Contest Manager Amy McDonald of McDonald Marketing Communications and ARC Board President Deron Johnson of Rhea + Kaiser Marketing Communications.