New Holland Wins FinOvation Award at NFMS

John Davis


2010 National Farm Machinery Show Photo Album

Chalk up another innovation for our friends at New Holland!

The company that is bringing you AgWired’s coverage of the 2010 National Farm Machinery Show in Louisville, Ky. is being recognized with Farm Industry News’ FinOvation Award for New Holland’s BB9000 Series large square balers at this year’s show.

I caught up with New Holland’s Platform Marketing Manager for Crop Packaging (which includes balers), Colin Skoronski, to get some of his thoughts about the award and the baler.

“The BB9000 is continuing to bring innovation … integrated density systems, on-the-go changes, the ability to adjust itself for what the customer has for desired inputs.”

He adds that New Holland is the first company to bring an true integrated bale weight system, an on-the-go weighing system that lets the customer know exactly what he’s making for bale weights. Skoronski says that’s especially important for producers who are custom baling and want to make sure they have just the right amount of weight in that bale. And for the customers on the receiving end, they know exactly what they are getting as well.

Skoronski says it’s a culture of innovation at New Holland.

“That’s how New Holland started way back when … [what New Holland was known for was] talking to the customers and listening to the customers and understanding what their true needs were and figuring out a better way for them to do it.”

And that innovation continues today.

AgWired continuing coverage at the National Farm Machinery Show sponsored by:
New Holland

You can hear more of my interview with Colin here:

Audio, National Farm Machinery Show, New Holland, NFMS