I’m joining you today from Frankenmuth, MI, where I’m attending the 2010 Great Lakes Regional Dairy Conference as a speaker. This afternoon, I spoke at the Partner’s Program on social media. I provided tips and tricks for sharing the agriculture story through elevator speeches, blogs and social media networks like Facebook and Twitter.

I spoke about the challenges I face on my family’s cattle operation, in trying to make the transition back home. I discussed ideas for interacting with consumers and sharing those challenges to give them a better idea of who we are and where we come from. I offered ideas for making habits to tell the positive story about the food production story with consumers.

Overall, it was a great session, and I really enjoyed working in the Partner’s Program. There is nothing better than great people, educational sessions and free ice cream and chocolate milk!