When it comes to communicating NOVUS International’s commitment to the beef industry Dan is the man. He’s Dan Meagher, VIce President, Sales, Americas. He was on hand at the Cattle Industry Convention to help spread the word about the company name and products for the beef industry.

Dan says that NOVUS is investing in people and products. A lot of the research the company has done has been on beef. He thinks they have an opportunity right now in this segment of the industry. He says they’ve moved into the dairy and pork sectors and this is just part of their diversification strategy. Their products are designed to maximize the nutrition capabilities of the animal so it reaches its full potential while reducing costs.

Cattle Industry Convention Photo Album

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