AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too.

As you can see in this image from their homepage they’ve put the spotlight on their Facebook page where you can see photos and video from their participation in AG CONNECT Expo. They’re working consistently to create online content relevant to their products and their customers.

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO.

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