Pure was known as Pure Marketing & Media. Now the name is purely Pure. The company just announced the launch of a new brand identity built around its exclusive p.u.r.i.f.y.™ brand development process.
The new identity includes an enhanced Web site as well as a dramatic new logo and supporting tag line: Distilling potent brands™.
“At Pure, we believe there’s an underlying reason why many brands are lifeless, stagnant or worn-out,” noted Brent Beshore, Pure’s president and chief executive officer. “They often contain impurities such as false assumptions about one’s market or target audience, unfocused positioning, inconsistent messaging, uninspired creative or ineffective communications channels.
“This is indeed an exciting time for everyone at Pure,” stated Steve Engle, president of Pure Ag—the company’s agribusiness unit. “Unlike traditional advertising and PR agencies, we back our full-service claim with a wealth of internal resources.