When Syngenta Seeds considers new products to bring to market, they think like a farmer.

“They’re our primary customer at the end of the day and we can have the greatest technologies, the greatest genetics but if we don’t understand their business and the challenges they face, it could all be wasted,” said Agronomy Marketing Manager Bruce Battles at a recent ag media day at Syngenta Seeds new headquarters in Minnetonka, Minn.

Bruce says they use their seed innovations to meet grower needs and one example is the aphid management system they are preparing to launch in the next year. “In this example, we have taken genetics and taken a trait and put it with the genetics for controlling aphids. But, we’ve also taken our expertise from our seed care group in using a product like Cruiser as a seed treatment to help suppress aphid pressure,” he said.

Find out more about the Syngenta AMS, launching in 2010, here. Listen to or download my interview with Bruce in the audio player below.

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