The man who is guiding the marketing efforts for Fluidigm is Howard High. He is the man who found AgWired and contacted us about helping introduce the company to the agribusiness community. That’s because he recognizes the community that we’ve developed. He says they want to communicate with people in agribusiness “where they are.” That is what the whole new media strategy is all about.

During a day in Fluidigm headquarters in South San Francisco I spoke with Howard about why he contacted us and what the company hopes to accomplish with our project. He says that agribusiness is a critical business for them. They’ve been working more with pure research companies up to this point but he says agricultural research comprises high volumes of samples and testing and that’s where they believe they offer the industry some significant advantages.

When it comes to selecting AgWired he says they are looking at our company as “their tour guides” since the industry has its own language, customs and culture. I like that idea of being a “trusted guide.” So it puts the burden on us to show them how to be effective and translate what they do to what the industry needs. He believes that as we do that we will accelerate the timetable for what they want to achieve. Our mechanisms also provide ways for reverse communication from the audience (so I hope you’ll provide some feedback to Fluidigm).

You can learn a lot more about the technology offered by Fluidigm by visiting their website where you’ll also find several opportunities to communicate with them. Here’s where you can find an overview of their technology.

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