“Using Popular Media to Tell Dairy Farming’s Story” was the topic of a Tuesday morning seminar at World Dairy Expo conducted by Jolene Griffin of Dairy Management Inc. (pictured on the left) and Polly Ligon O’Grady of Weber Shandwick (right).
Who would have imagined even just a few years ago that things with funny names like Twitter, Facebook, Flickr and YouTube would allow individual agricultural producers to communicate with people all over the world? And, as Jolene told the group on hand, it has never been more important for them to do so. “Other people are actually out there telling our story and they’re telling the wrong story,” Jolene said. “There’s so much misinformation about the dairy industry out there that we need to mobilize dairy producers and the dairy industry to counter that misinformation and to give consumers the correct information about dairy farming and the dairy products that they enjoy.”
Jolene says they launched the MyDairy program earlier this year to help producers learn more about using the various social media platforms and providing key messages to help them communicate effectively. “Since that time we have had over 600 dairy producers sign on for the MyDairy program and they’ve really embraced social media to tell their story,” Jolene said. Producers can sign up for the program by emailing mydairy@rosedmi.com.