It was only a few months ago when Chuck and Cindy made the decision to sponsor the National Beef Ambassadors’ new blog, where they could chronicle their travels and discuss the beef industry issues in an open forum for consumers and producers alike. This summer at the 2009 Cattle Industry Summer Conference, I had the opportunity to train the ambassadors on blogging techniques and social networking tricks to help empower them to share the agriculture story online. Since then, the ambassadors have been working non-stop in their duties and have developed quite a following online for their efforts.

This week, they are reporting from sunny Sonoma, Calif. where the 2009 National Beef Cook-off is being held. 15 home cooks and six professional chefs are competing for the championships in thier Sonoma-style inspired recipes. Check out the ambassador’s new You Tube Channel; here here is their first video from the National Beef Cook-off! Way to go ambassadors!