Journalists attending the Novus International media day were greeted by Scott Fleetwod, Executive Director, Global Marketing and Products. I sat down with him right after his opening remarks to discuss what he hopes we accomplish here today and tomorrow.

To start with, Scott says they’ve divided the whole marketing division of the company to one that “faces the company” called the Product Group and one that “faces the customer” called the Marketing Group. The product group develops the products while the marketing group interfaces with the consumer.

He reminded us that the company was a spinoff from Monsanto back in the mid 80’s and has grown tremendously since then. Since many of their products are targeted to animal nutrition and health he says that he believes there will be recovery in the animal industry starting with beef and even in dairy within the coming year. The company also see great opportunities to improve animal food production in developing countries where the bulk of the hungry and starving people are today.

While we’re here we’ll get to tour this new company headquarters facility which was built with sustainability in mind. Sustainability is a key work here at Novus. We’ll probably use it a lot in our coverage of the event.

I have started a photo album from out event which you can find here: Novus International Media Day Photo Album

Listen to my interview with Scott here: