USB’s See For Yourself Tour A Huge Success

Joanna Schroeder

Last year, the United Soybean Board wanted soybean farmers to learn more about how their checkoff program was helping their bottom line. Thus, the See For Yourself program was created. After a successful first year, the program was continued, and this year, 10 soybean farmers representing eight states, went on a trip to see how the soybeans they grow are being used throughout the world.

Ohio soybean farmer Christopher Gibbs (seventh from left) and United Soybean Board Audit and Evaluation Chair Jim Stillman (sixth from right) take time out from a walking tour of downtown Guadalajara, Mexico to pose with the rest of the See for Yourself participants for a group photograph.

Ohio soybean farmer Christopher Gibbs (seventh from left) and United Soybean Board Audit and Evaluation Chair Jim Stillman (sixth from right) take time out from a walking tour of downtown Guadalajara, Mexico to pose with the rest of the See for Yourself participants for a group photograph.

This year, the group started in St. Louis and from there went to Guadalajara, Mexico. I wasn’t on the trip but I had a chance to talk with two growers who were. Jim Stillman, USB’s Audit and Evaluation Chair and a soybean farmer from Emmetsburg, Iowa and Christopher Gibbs, a soybean farmer from Maplewood, Ohio.

Gibbs heard about the program online. He said of his experience, “I didn’t have any real examples of how the soybean dollars were being used, and this trip gave me a real opportunity to see this first hand. I think the goal of this trip was met.” He encourages anyone who is interested in learning more about the program to apply for next year’s trip.

Stillman gave me the rundown on everything they saw and did which you can hear in the interview below. “All the farmers were very impressed and quite in awe of all the things the soybean board is doing in the international markets. We will call on these farmers throughout the year,” said Stillman, “to have them talk about their experiences.”

You can hear about Christpher Gibbs’ and Jim Stillman’s expereinces first-hand in the back-to-back interviews below.

Soybean, USB