The animal rights group People for the Ethical Treatment of Animals is under fire for putting up a billboard on Atlantic Boulevard, which seems to compare overweight women to whales, reported Morning News Producer Adam Kirk for WOKV.com.

But a PETA spokeswoman told our news partner Channel 4, it’s not about making people feel bad. “People are bombarded with ads for food that make them fat and unhappy.”

PETA says the billboard is taking a humorous approach to grabbing people’s attention.

What do you think? Another distasteful media attempt by PETA? Here are a few sample comments from the article on WOKV.com…

“Obesity is not linked with eating meat, it’s from lack of exercise. Peta had no right to compare overweight women to whales becuase they eating meat. Meat is GOOD!!! People Eating Tasty Animals! =D” By Kristina

“Keep your laws off my lunch” By ozzzy4444

“I think PETA and other Liberal groups need to stop telling others how to live their own lives, or try dictating what choice they make for themselves.” By Craig

“It’s not about eating too much meat, it’s about eating too many calories.” By Barry