Novus International is celebrating a couple of significant milestones this year, which reminds me of the old ditty “Make new friends, but keep the old, one is silver and the other gold.” The gold would be Santoquin feed preservative which is celebrating 50 years, and the silver is the 25th anniversary of the company’s Chocolate Bayou, TX Alimet feed supplement plant.

I interviewed Novus executive director of global marketing and products Scott Fleetwood at World Pork Expo about their portfolio of both new and older products. “We prefer to call them ‘seasoned products’ instead of ‘older products,” Scott says. “They are still as viable and essential to the producer as they were 25 or 50 years ago.”

“We are moving into different areas, more of functional foods, such as DHA, which is essential for eye, brain and heart health,” said Scott. “We are working with our customers to find ways to include DHA in meat, eggs, milk. We’re trying to help our customers’ customers and help consumers understand what it takes to provide them with affordable, wholesome food.”

Listen to or download my interview with Scott here: