Syngenta Crop Protection has redesigned the online face of the company, FarmAssist.com.
With more than 30,000 visitors per month, FarmAssist® provides users with up-to-the-minute agricultural news and commentary, local weather customized by zip code, market observations and agronomic and product information.
The refreshed FarmAssist provides a better user experience, allowing visitors to navigate more easily through current industry news, updated educational materials and a new audio/visual library, featuring agronomic and product information, crop-related videos and customer testimonials. The new site improves upon the previous site that was set in place more than four years ago.
“The revamped site features a number of improvements over the old site,” said Anthony Transou, Syngenta internet marketing manager. “We were able to update the design, making navigation easy and efficient, and add improved features to provide users more agronomic resources. We continue to analyze our service offerings for our customers and provide them with the best information in whatever manner is most convenient for their business.”