I recently signed up for a newsletter hosted by Pharo Cattle Company (PCC). With tens of thousands of readers, I figured I could learn something from Kit Pharo and his crew that puts together this newsletter and marketing tool for his cattle operation.

These PCC updates arrive in my inbox and include: a welcome letter, quotes, guest editorial pieces, reader letters, PCC speaking engagement dates and more. I’m amazed at the content of these newsletters, and I’m impressed about the marketing approach this cattle operation is taking. It seems to be an effective way to reach livestock enthusiasts, potential cattle buyers and those interested in agriculture.

Today, I wanted to ask everybody what they think about newsletters? Is this a good tool to reach an audience that might not otherwise come to your site on a normal basis? What separates a good newsletter from a flop?