This evening we honored a real friend and mentor of many of us in agricultural communications, Jim Evans. He’s seen here with the Cindy’s (l-r Cindy Zimmerman, Cyndi Young, Jim, Cindy Cunningham). A reception was held in Jim’s honor and to bring to our awareness a new “Campaign for the James F. Evans Endowed Chair in Agricultural Communications” at the …
NAFB Convention Opening Panel
With the NAMA Trends in Agriculture conference over I’ve made the permanent move to the Westin for the NAFB meeting. After a joint meeting with NAMA, the first session for NAFB was titled, “Staking Value, Lifting Tides.” Mike Adams, AgriTalk presided over the session which featured some of our good friends. You can see Bill Farmakis, J. L. Farmakis, Pat …
New Media Impact on Rural Lifestyle People
You can learn more about the rural lifestyle survey that Susan Spaulding conducted courtesy of Paulsen AgriBranding. Day two of NAMA’s Trends in Agriculture: Rural Lifestyle Marketing kicked off with a discussion of the impact of new media on rural lifestylers. Susan Spalding of Market Directions and Courtney Yuskis of the Country Living Association looked at the products and services …
Survey of Rural Lifestylers’
The first session today at Trends in Agriculture was all about a national survey of rural lifestyle people conducted by Susan Spaulding, Market Directions. She worked with the Country Living Association on the survey and the presentation was made jointly by Susan and CLA Director, Courtney Yuskis (pictured). One of the interesting things I heard was the high level of …
Marketing To Idyllic Lifestyle Seekers
Somehow this post got deleted so I’m not sure what I originally posted but let me get it fixed. At the NAMA Trends In Agriculture conference I learned about “Idyllic Lifestyle Seekers” from Dan Duffy, CEO, United Country Real Estate. He was on the program to talk about how they’re marketing to those you like to live a rural lifestyle. …
Get a Hat Like Ryan’s
The Ethanol Promotion and Information Council is inviting NAFB members to get a hat while they’re hot. The first 30 farm broadcasters who stop by the EPIC booth at the NAFB Trade Talk to do an interview will receive a limited edition Team Ethanol cap – just like the one Indy car driver Ryan Hunter-Reay is wearing in this photo …
Rural Lifestyle Marketing From Paulsen
Paulsen AgriBranding spoke with the second speaker here at the Trends in Agriculture conference. He was very interesting and will be the interview in this week’s ZimmCast. So where are rural lifestylers these days? Dan Duffy, CEO of United Country Real Estate, told the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference how agrimarketers can reach this target and how …
NAMA Trends From Paulsen AgriBranding
Speaking of Paulsen AgriBranding, here’s the first of their Trends in Agriculture video clips with our first speaker. The NAMA Trends in Agriculture, Rural Lifestyle Marketing conference began with Frank Schuurmans of Decision Strategy International asking if your current strategy is “future proof.” He focused on future scenarios and asked attendees to test how their current strategy would fare.
Are You Sure About Your Strategy?
The first speaker at the NAMA Trends in Agriculture conference was Franck Schuurmans, Non-Profit Practices for Decision Strategies International. He really made us work our brains early by speaking about strategies. For one thing he challenged everyone to not be so confident in “knowing what you know” as in “knowing what you don’t know.” You’ve got to think about that …
Why Do You Attend Trends in Agriculture?
I would have had more posted from the NAMA Trends in Agriculture conference last night but we had major web server work being done. That’s my excuse. That’s all done with though so expect to see much more today here on AgWired. Let’s start with this. I asked some of the folks attending why they are here: trends-08-collage.mp3 And of …