Pfizer Animal Health and agency, Martin Williams, did very well in ABM’s CEBA awards.
American Business Media recently awarded its 13th annual Creative Excellence in Business Advertising (CEBA) Awards. Pfizer Animal Health and agency Martin Williams took top honors for “Chicken Soup,” a print ad promoting the leading cattle anti-infective brand DRAXXIN® (tulathromycin) Injectable Solution.
The CEBA awards were founded in 1995 to recognize creativity and celebrate outstanding achievements in business-to-business advertising.
“We are excited to be recognized by this prestigious group of advertising experts,” said DRAXXIN Marketing Manager, Dave Korbelik. “This campaign has received great response from cattle producers and veterinarians. It’s a great way to remind the beef cattle industry what DRAXXIN is all about – it gets the job done right.”
The DRAXXIN ad won first place in the single ad, page or less, with annual media budget of less than $100,000 category. The ad appeared in the publications Drovers, BEEF and High Plains Journal.