It looks like we’ll be getting to work with a new agency for BASF.
Mullen has won integrated marketing communications duties for BASF U.S. Crop Protection to enhance awareness and sales of the company’s herbicides, fungicides, insecticides, plant regulators and seed treatment technologies that offer the highest level of crop protection solutions to growers across the U.S.
“Mullen’s team went to exceptional lengths to understand the complexity of our business and the impact our innovations and technologies have on the U.S. agricultural market,” said Ray Gilmer, BASF Crop Protection Division group communications manager. “We were impressed by the team’s passion and insights into the category and the integrated campaign that flowed from both.”
The agency’s work will include branding, advertising, public relations, digital strategy, direct marketing and media planning and buying for the U.S. Crop business.