The National Turkey Federation is becoming more savvy in online social networking. June is ‘Turkey Lovers’ Month’ and to celebrate, the federation is debuting its new identity on Facebook.com
The federation chose to focus the concept on Facebook, to reach a younger audience that is talking with their peers through this social networking community. Campaign participants will add a “turkey voki” — a small, talking cartoon turkey — to their profile areas and share it with their friends across Facebook.
The talking turkey voki has the right elements to spread the National Turkey Federation’s message virally. The talking turkey delivers a humorous, customizable message and it wears a t-shirt that says “Shake Your Tail Feather”. The voki also says, “Do I make you hungry? Happy Turkey Month!” Users can customize the talking turkey’s clothes and choose to load up their own voice to the turkey voki with their phone or computer. The voki platform allows users to send the talking turkey to friends, or post it on a social network profile area or blog.
The tested message, “Shake Your Tail Feather,” was an almost-unanimous choice among the younger audience. Participants said they chose the phrase because it made them want to get up and dance.
Facebook users can find the talking turkey in the Voki Voice Avatars application.