I just got off the phone with Curt Lancaster, Texas Farm Bureau Network. He’s got some new responsibilities.
This Texas radio veteran has now added marketing for TFB Publications and the TFB Voice of Texas Agriculture Website to his duties at Texas Farm Bureau.
As of June 1st Lancaster is the Director of Advertising Sales & Marketing for Texas Farm Bureau communications products. Lancaster says by combining the Publications, Internet and Radio Network properties, TFB will be able to offer advertisers a synergistic media marketing package that will be unbeatable in Texas.
Lancaster says the new marketing effort will be known as Texas Farm Bureau Media, reflecting the broad based coverage TFB will offer. Lancaster has been serving as Texas Farm Bureau’s Radio Services Director for the last 7 years, building the Texas Farm Bureau Radio Network.
The former President of The National Association of Farm Broadcasters and Man of The Year in Texas Agriculture will maintain a weekly broadcast slot on the TFB Radio Network.