Everyone’s bragging about their “greenness” today it seems like. “We’re now carbon neutral,” “We’ve gone green,” etc. Here at ZimmComm I think we’re making a very tiny carbon dent in the universe. We don’t print anything on a regular basis. We’re mainly sending out bytes of data in various ways. We are breathing however and I don’t intend to quit doing that any time soon. I get tired of it. It just doesn’t impress me.

But, I seriously like the Geile/Leon Marketing Communications approach. They’re advocating an hour of darkness tomorrow by flipping off St. Louis. It’s the Geileon.com/powerhour. If you’re in St. Louis tomorrow then they want you to flip off your lights and head to J.Buck’s Restaurant from 7-10pm. They’ve even got a special drink prepared called the “Planetini.” It’s an earthy blend of apples and social activism.