Steve Hawkins is managing director of The Context Network in West Des Moines, Iowa – and formally with Delta and Pine Land Company and Asgrow Seed Company. He was also one of the presenters at the BASF seed treatment media event at Commodity Classic this week.

His topic was values within the seed industry. “Seed treatments have gone from protection of the seed through to planting to the ability to protect the crop post-planting. That’s a significant shift that we have seen in the last few years,” said Hawkins.

He says this has affected the decision points for growers. “We see the decision points being moved earlier,” he said. “The ability to see and control pests before they have an economic impact and efficiency leads to ability to farm more acres.”

Listen to Steve’s presentation here:
basf-hawkins.mp3

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