NAMA Fall Conference

AgDay and U.S. Farm Report on DIRECTV

Chuck Zimmerman

DIRECTVIf you’ve got DIRECTV then now you’ve got AdDay and U. S. Farm Report.

Farm Journal Electronic Media (FJEM), the broadcast division of Farm Journal Media, announced today an agreement with DIRECTV to add satellite carriage of its national television programs. Beginning March 10, AgDay will be seen weekdays on DIRECTV Channel 225 from 8:00-8:30 a.m. EST, and U.S. Farm Report on Saturdays from 8:00-9:00 a.m. EST.

“In an effort to better serve our farm and rural audiences, we are thrilled to add nearly 17-million DIRECTV subscribers with great access to our programs,” says FJEM General Manager Brian Conrady. “More and more, our core ag viewers are making the switch to satellite, so the timing is perfect for a DIRECTV launch.”

AgDay and U.S. Farm Report are both targeted to commercial farmers, rural landowners, and consumers interested in the country way of life. As two of America’s longest-running syndicated shows, the programs are viewed weekly by more than 1.5 million households (Nielsen).

“This new platform also gives us a place where we can easily and quickly launch new programming,” says Jeff Pence, President of Farm Journal Digital Media. “Along with adding yet another convenient time and place for viewers, our advertising clients will have new and unique opportunities to reach this targeted audience with expanded messages – or even their own programs adjacent to ours. Farm Journal Media will leverage all of its multi-media channels and touch points across agriculture to let everyone know they can now find AgDay and U.S. Farm Report on DIRECTV Channel 225.”