The NCBA Trade Show kicked off yesterday. There was some beef sampling going on. That was tough for this Catholic boy since it was Ash Wednesday. I could only enjoy the sites and smells. I thought it was interesting to hear from a Beef Board member who’s in the meat business say that it’s one of the most important days in the beef business, a day when millions of people abstain from eating meat. I never thought of it that way.

I’ve heard we’ve got a little under 5,000 people attending this year’s convention which is a strong showing. Not as big as last year in Nashville but I’m sure location has something to do with that.