The folks at Successful Farming are getting more involved in online multimedia and their Crop Tech Tour is a good example of how they’re doing so. Basically, they’re trying to document how farmers are using new technologies like precision ag. To do it they’re using audio, video and pictures on their website in addition to regular updates in the magazine.

To learn more about how their “tour” works I spoke with Agriculture Online Editor and Director of Multimedia, John Walter. He says that new communications technologies are allowing them to do more current, up-to-date news in almost real time and out on the farm. We both agreed that while farmers are dealing with new technology so are those of us in the media!

John says they kicked off the Crop Tech Tour in 2007 and have several tours planned for this year around the corn belt. He’s also very happy about their involvement with Certified Crop Advisers who are playing a key role in their information documentation.

I’m still looking for the John Walter blog but with all he’s got to do to keep up with things like the Crop Tech Tour I’m sure he’s not looking for another mouth to feed (the blog monster).

This week’s program ends with music from the Podsafe Music Network. It’s called “Out of The Cold” by Awry. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: ZimmCast 154 (19 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast155-1-21-08.mp3

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