The latest ploy from the USDA to teach kids about nutrition features characters from Walt Disney’s ‘The Jungle Book.’ The Ag Department is working with Partners with Ad Council and Collaborates with Walt Disney Studios Home Entertainment in an effort to promote nutrition education to children and families.
The United States Department of Agriculture’s Food Nutrition and Consumer Services and the Ad Council announce today the launch of a multi-media public service advertising (PSA) campaign designed to inspire children and families to adopt healthier lifestyles.
Created pro bono by Saatchi & Saatchi, the “Nutrition Education” PSAs aim to inspire parents to encourage healthy habits by emphasizing that “good nutrition can lead to great things” and can help their children be the best at everything they do. The campaign places an emphasis on reaching low-income families, who tend to be at greater risk for overweight and obesity, and directs audiences to the USDA’s www.MyPyramid.gov website, an effective tool for guiding healthy choices.
In addition to Saatchi & Saatchi produced PSAs, the Ad Council and USDA partnered with Walt Disney Studios Home Entertainment, on a series of PSAs featuring the lovable characters and memorable songs from Disney’s original classic The Jungle Book. An extension of the USDA’s Nutrition Education campaign, these new spots, available for television, radio, outdoor and internet media, highlight the importance of balancing good nutrition and physical activity, by emphasizing the “Bare Necessities” of healthy living and sending a message to parents and children that leading a healthy lifestyle can help them be the best at everything they love to do.
Check out the video about the new partnership which you can find at this link.