The agriblogging folks at Paulsen AgriBranding have been very busy so we’ve got another installment in their YouTube series from this year’s NAMA Agribusiness Forum. This time you’ll get to hear from Sarah Muirhead:

Written by Paulsen AgriBranding on Wednesday, November 14, 2007

“Food Safety & Customer Confidence – What’s Making News”

Sarah Muirhead, Feedstuffs

Food safety scares, from dirty spinach to peanut butter, have shaken consumer confidence in the food they consume. Why does the media react the way it does when covering food safety issues, and, how does that affect consumers? Sarah Muirhead shared her insight and tells us what the ag industry can do to better inform consumers.