At the Country Living Outlook Conference one of the speakers on our program was country lifestyler, Kelly Loganbill. Kelly works in town and makes an 80 plus mile round trip each day from her home.

She wants companies servicing the rural lifestyle market to know that they separate their work and personal lives and that they need information and supplies to complete their home projects. She says that the marketers in attendance at the conference asked a lot of questions about the kind of research they do, how/where/why they make purchases and how they use mail. She says that although she doesn’t have high speed internet access on at their home that she and her husband use it a lot where they can like at work.

Kelly says that she thinks there’s a real need for companies to train their employees to work with rural lifestyle people. She says that often they’ll be trained to work with large scale farmers but her needs are very different.

You can listen to my interview with Kelly here: cla-07-loganbill.mp3