Here’s the New Holland exhibit from a high level view early morning. It’s very different this year. No big blue and white striped tents for example. That’s part of the new New Holland branding strategy according to the head of global communications for CNH, Gualberto Rainieri. He’s one of the corporate executives here at the show that I had a chance to meet and have a discussion with.

Gualberto says that moving the Case IH and New Holland exhibits apart on the show grounds is also part of the strategy to refresh and focus the individual brands. The New Holland exhibit in particular showcases the company’s new logo scheme for agriculture.

Learn more about the CNH communications strategy in my interview with Gualberto here: fp-07-new-holland.mp3

Or you can download it here: Gualberto Rainieri Interview (6 min MP3)

AgWired coverage of the 2007 Farm Progress Show is sponsored by