If you like to go fishing then stop by the Wyffels Hybrids exhibit at the Farm Progress Show. During Wyfelmania you can fish for prizes and it is a great spot to cool off while getting an opportunity for some cool Wyffels gear.

One of the owners of Wyffels Hybrids is Bill Wyffels. He manages the company with his brother Bob and family is very important to them. Not only for Wyffels but their customers too. Bill says they’re developing their brand with some a whole new marketing campaign that’s being managed by their agency, The Hondo Group.

One of the ways they’re trying to get the name out there is by using text messaging to mobile phones. Right now if you text the word, “corn,” to 77007 you’ll get back a text message to your phone with a link to a mobile browser friendly web page that gives you the Wyffels Hybrids vision and mission which by the way is:

Our Vision…

Is to develop enthusiastically satisfied customers through industry-leading products and exceptional customer service.

You can find the instructions for texting Wyffels on billboards on the highways leading in and out of the Farm Progress Show. That’s an innovative marketing concept.

Learn more about Wyffels Hybrids in my interview with Bill here: fp-07-wyffel.mp3

Or you can download it here: Bill Wyffels Interview (6 min MP3)

AgWired coverage of the 2007 Farm Progress Show is sponsored by