The ag media were welcomed to Cincinnati this evening by John Deere in advance of their big product launch which will be kicked off tomorrow.
Yours truly will be on hand as we go out in the field and test drive some new green equipment. I don’t have details yet but according to Barry Nelson, public relations manager for John Deere this will be one of the biggest product launches for the company in recent history. I asked him if he was comfortable having us media types driving their equipment and he assured me that there will be certified John Deere people with us at all times.
Barry also says that besides ag media there will be some attending from Wall Street since investors have noticed how well many companies in agriculture are doing lately including John Deere. You can listen to my kick off interview with Barry here: launch-07-nelson.mp3
AgWired coverage of the John Deere product launch is sponsored by