He’s no Monte Reese but . . . He’s good and he’s the CEO of the Cattlemen’s Beef Board. This is Tom’s first summer conference in his new position which he took over after Monte Reese retired. Tom’s pictured here at the media reception last night. He’s speaking with Chelsea Good, interning at the Angus Journal.

Tom is not a newcomer to the CBB as you’ll hear him say and he’s really enjoying his new position.

In my interview with Tom after the CBB Update session he describes the attitude of producers not only from his own personal observations here at the conference but also with some information from the latest producer attitude study.

For example, he points out that 7 out of 10 producers continue to support the Beef Checkoff program.

Tom says that committees will be reviewing new advertising ideas here at the conference and providing their feedback which will be used to fine tune the message for upcoming advertising campaigns.

Listen to my interview with Tom here (7 min.): cisc-07-ramey.mp3