The executive committee of the Beef Board is already at work here in Denver. They get together to make sure everything is in order before everyone else arrives at the Cattle Industry Summer Conference. At their lunch meeting I spoke with CBB chairman, Ken Stielow. He provides us with an overview of the conference from the Checkoff perspective.

Ken says that they’re going to be BUSY. For one thing he says they’ll get to see a new set of creative advertising that’s being proposed. That’s going to take some time and thought. Although it’s fun to see the new ideas he says they take it very seriously since there is a big responsibility to spend Checkoff dollars wisely.

Ken says that while the Beef Board is meeting the dairy checkoff organization will also be meeting. He says this will provide an opportunity for better support and understanding on the part of dairy producers. He’s also hoping that by meeting together they’ll find some synergy in some of the promotional efforts each organization is working on.

Listen to my interview with Ken here (4 min.): cisc-07-stielow.mp3