We sure need some new heroes in our society today. And a good comic book to go with it. I just noticed how FMC is marketing their Hero Insecticide using a “Hero.” It looks like their Commodity Classic donation promotion went over well.

As part of its ongoing “Be a Hero, Support a Hero” promotion, FMC Corporation will donate more than $4,200 to the United Service Organization’s (USO) Operation Care Package, which provides care packages to U.S. Servicemen and women who are stationed overseas.

This donation from the “Be a Hero, Support a Hero” promotion represents $5 for every attendee at either the FMC “What is New” or ” Closing Learning Center” sessions, or those who registered for a prize drawing at the company’s booth at the recent Commodity Classic event in Tampa, Fla. These monies will allow FMC to purchase USO care packages for nearly 200 U.S. service personnel stationed overseas.