I found out that I’m tough enough to wear pink last week. That’s because the Three Hills Rodeo I attended in Green Bay, WI held a Tough Enough to Wear Pink night on Friday to raise awareness for breast cancer. They tied this in with the Deanna Favre (Brett Favre’s wife) Foundation. So I got to wear a pink shirt to the rodeo that night.

This week on the ZimmCast you get to learn a little bit about rodeo, especially indoor traveling rodeo. First up in the program is an interview with Steve Gander. He started the World’s Toughest Rodeo and after selling the business he still stays involved with the marketing side of things.

Steve sold his business to Dave and Marla Moorehead. The program also contains an interview with Marla who talks about the causes they support and how they set things up with local media in Green Bay. Marla says that they split their time between rodeo and farming since they have a large beef cattle operation in Iowa where they’re based.

I was in Green Bay attending the rodeo to actually follow around country music star, Michael Peterson, for New Holland who sponsored my trip.

You can download and listen to the ZimmCast here: ZimmCast 113 (16 min MP3)

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