Troy Price has been named to a newly created position of Vice President of Sales to oversee the New Holland North American sales organization.
In that position, he is responsible for promoting sales growth and increased profitability of the North America market, directly managing the sales team. He will report to Lorenzo Sistino, President of New Holland worldwide, and will be based in New Holland, Penna.
Price most recently served as Vice President of North American Sales and Marketing for CNH Capital’s agricultural and construction sales and marketing finance operations. Before joining CNH Capital, he was Vice President of Energy Rentals for General Electric Company’s North American Operations. He holds a Bachelor of Science degree in Business Management from Indiana State University. Price was raised on an Indiana family farm his grandfather began in 1927. He and his brother now jointly manage the corn and soybean operation.
Sistino also announced that, on an interim basis, he would personally assume the responsibilities of David P. Clarke, former Vice President of New Holland Agricultural Business in North America, who is pursuing other opportunities.