Sometimes it pays to be Alice in Dairyland.

Betsy Francoeur has joined Bader Rutter & Associates as an account executive in the agency’s Public Relations Group. Prior to joining the agency, Francoeur was a marketing communications manager for Landmark Services Cooperative. She was also named Wisconsin’s 2004 “Alice in Dairyland.” A Merrill, Wis., native, Francoeur earned her bachelor of science degree from the University of Wisconsin – LaCrosse majoring in communication studies, with an emphasis in public relations and organizational communication.