The most interesting direct mail piece I’ve received for the upcoming Cattle Industry Convention Trade Show comes from Elanco Animal Health. It’s 40 iPods in 40 Hours.

You have to go to their booth to register for one of 40 iPod Nanos they’ll be giving away from their booth (#761).

You’ve got to love a company that’s so committed to new media. And since they are why not give away iPods? You’ll be hearing more about Elanco’s commitment to new media in this week’s ZimmCast since I have an interview with Truffle Media Network and we talk about their commodity podcasts which are all sponsored by Elanco.