I’m just jet lagging a little bit this morning and I think you can probably hear it in my voice on this week’s ZimmCast. Bouncing back and forth across the big pond does have a cost. In this week’s program I’ve got an interview with Adrian Bell, Pharo, a full service agency in the United Kingdom with a focus on agribusiness. Adrian was a panelist at the IFAJ professional improvement seminar that took place in Berlin, Germany this past week. I think Adrian brought a very interesting perspective to the discussion as it relates to journalists working with public relations people.

Adrian talks about using new media in work his agency is doing for its clients and makes a point that there’s not an either/or decision to be made when it comes to using new media. By that, he means and I agree, that a company should still work with traditional media outlets and journalists while using new media as an additional new channel of communications with their client and one that allows them to communicate directly. I brought this up during the seminar and I think that some of the journalists and even company representatives in the room are afraid that new media will replace what they do. I think they should embrace it themselves and use it for the same reasons that companies are themselves.

In this week’s program Adrian talks about a podcast series his agency has developed for Bayer Cropscience (United Kingdom) called “Four Seasons Live.” I play a short excerpt for a program for you. You can subscribe for yourself if you’d like, which I’ve already done. I’d love to know what you think about what they’ve been doing this past year.

To listen to my complete interview with Adrian you can download the ZimmCast: ZimmCast 103 (19 min MP3)

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