We all know how important weather is to the business we’re in right? Here’s a company that’s moving into the ag area with their weather products/services.

Planalytics is expanding its business weather intelligence offerings to the Life Sciences field, announced Fred Fox, President and CEO of the company. “We have a proven track record helping clients in the consumer products, financial and energy industries understand – and manage – the impact of weather on their businesses,” said Fox. “We are building on that expertise and, at the same time, significantly enhancing our capabilities to better serve companies involved in agriculture, food and pharmaceuticals,” he continued. As part of the Life Sciences initiative, Planalytics is now offering unique causal modeling capabilities that can help clients identify and measure potential threats from pests and diseases, as well as weather events that affect food production and, ultimately, the health and well-being of humans and animals around the globe.

Heading the Life Sciences team at Planalytics is Jed Lafferty, Managing Director. “With over 25 years’ experience in agricultural products marketing, distribution and information management, Jed brings a unique perspective to our business,” Fox said. Lafferty, who has an agronomy background, was Director of E-Business for Agriliance, the agricultural distribution and retail subsidiary of Land O’Lakes and CHS, Inc. and also spent ten years with Farm Journal Media prior to joining Planalytics.