The Progressive Farmer magazine is now owned by DTN. And in case you’re wondering why they would purchase the publication from Time, Inc., their CEO explains.

“The acquisition of The Progressive Farmer supports DTN’s goal of expanding its media presence in a vibrant rural America,” said Robert D. Gordon, CEO of DTN. “The future for rural America is very bright, driven by the economic impetus of new investment in renewable fuels, the expansion of high-speed internet communications and a growing demographic seeking to enjoy the long cherished values of farm life. The Progressive Farmer provides DTN a leading position in meeting the information needs of the farm lifestyle market, allowing us to expand beyond our traditional commercial agricultural information products.

So what kind of media company is DTN? It’s getting harder to put us in a neatly labeled box isn’t it?