How would you like to have a state agriculture secretary helping you with your public relations efforts? That’s what New Holland has going for them in Pennsylvania.

Country music recording artist Michael Peterson will perform at the 2007 Pennsylvania Farm Show at 7:30 p.m. on Wednesday, Jan. 10, Agriculture Secretary Dennis Wolff said today. “We’re happy to welcome Michael Peterson to the Farm Show,” said Wolff. “As a musician and a friend to agriculture, he is a perfect fit to entertain Farm Show visitors and we look forward to his performance.” Peterson’s award-winning CD, “Down on the Farm” will be sold during the concert with proceeds benefiting the FFA. Peterson will also greet fans after the show for autographs and photos. This event is free of charge and is sponsored by New Holland and Messick’s Farm Equipment.

I know I keep bringing up the New Holland/Michael Peterson CD promotion but here’s another example of how it’s working for them. How do you put a price on this. This announcement came out as a national news release sent by the PA Dept. of Agriculture.

New Holland is one of our clients here at ZimmComm and I’m looking forward to working with them again in 2007! Happy Holidays Gene and Michael.