I’m a little confused after getting the latest W. K. Kellogg Foundation, Routes of Change newsletter. I thought they were a food company that supported agriculture but now I’m wondering. The Foundation receives most of it’s income from the W. K. Kellogg Foundation Trust which still owns a substantial equity in Kellogg Company.

I guess that whenever you see the word “sustainability” you need to immediately realize that it’s code for whacko food activist stuff. One of the things they say they support in this issue is the Media That Matters Film Festival which so far has such lovely little comedy films as “The Meatrix” and “Profit Cola.” I wouldn’t call them “Good” or supportive of agriculture or livestock production.

Screenings of “Media That Matters: Good Food” and distributions of the DVD of the collection are being organized by Arts Engine with help from partners, says Golding. They are The Food Project, Slow Food U.S.A., Community Food Security Coalition, Food and Society Policy Fellows, Chefs Collaborative, and the Brooklyn Center for the Urban Environment. The W.K. Kellogg Foundation’s Food and Society initiative is a supporter of “Media That Matters: Good Food.”