As I promised last week I’ve got an interview with Steve Hawkins, President of AgSpeak. This new company has been formed as the “first online agricultural market research cooperative.” They plan to attract farmer members who will agree to participate in online surveys and receive a portion of the profits at the end of the year.

Steve says that having farmers fill out surveys online saves them a lot of time and makes the survey process much quicker. They’re seeking farmer members and companies that want to have market research done. The company is based in Des Moines because that’s where other partners in the business are located. They all are involved with The Context Network.

Steve also says that their system will make it very easy for companies to test media messages like advertising using audio, video and images. It sounds like a pretty comprehensive and common sense approach to the difficult task of getting qualified research on people who sometimes seem to be the most researched people in the country.

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