In case you’re wondering about how you can get noticed in the new media world you might want to get yesterday’s Wall Street Journal. I’m sure this is archived online too if you’re a subscriber. It’s called, “How to get attention in a New-Media World.”

According to my man Mays, “That’s the headline on a story in today’s Wall Street Journal. I won’t bother posting any of the many nuggets in this piece. You can read them yourself. And if you spend anytime online, you know a lot of this already.

Here’s what I want to know: How can any intelligent, semi-educated, reasonably well informed, man or woman entrusted with running a business (or some division or department of that business) not have at least heard about the things referenced in this story (blogs, podcasts, RSS, etc etc)?”

He goes on to answer his own question.