She’s too new to have a picture available yet in case you’re wondering. She’s Joy Johnson who has joined the National Pork Board as vice president of marketing.

She brings more than 17 years of marketing experience, serving most recently as vice president of market strategy for Osborn and Barr Communications, one of agriculture’s largest marketing agencies, and also was head of their Des Moines office. Johnson’s responsibilities will be focused on domestic marketing. She will manage the National Pork Board demand enhancement staff, which promotes pork to a wide variety of audiences through market and consumer trend research, the Don’t be blah campaign, the work of the Pork Information Bureau and activities in the retail, foodservice, niche and culinary markets.