I think the Chicago Mercantile Exchange might get the award for sending out the most news releases in the last year. Maybe not since I don’t really keep track. However, if they don’t send them out how will I know what’s going on at the CME? Here’s some information from the latest about their new advertising campaign.

CME, the world’s largest and most diverse financial exchange, today launched a new global brand advertising campaign. The innovative print campaign, “Smart People, Great Results,” prominently features testimonials from CME’s leading global customers − fund managers, financial advisors and professional traders − showing how CME benchmark futures and options products improve the way markets work and enable them to achieve positive financial results.

The ads will appear in major global financial media outlets such as the Wall Street Journal, the Financial Times and Barron’s, as well as in top-tier industry publications. Each ad features a leading CME customer such as Sabrina Callin, Executive Vice President, PIMCO; Ken Griffin, CEO, Citadel Investment Group L.L.C.; Brian O’Hearne, Managing Director, Environmental & Commodity Markets, Swiss Re Capital Management and Advisory; Daniel O’Sullivan, Head of FX Trading, Americas, HSBC Bank U.S.A., N.A.; and Matthew Wright, CFA, Assistant Vice President, Director of Investments, Emory University.

Ultimately, CME will extend the customer-focused campaign to its online advertising initiatives. Other elements of the campaign include the recent launch of CME Magazine, a quarterly publication for customers around the world, as well as customer features in the Exchange’s annual report to shareholders.

The campaign was developed by the CME marketing division in conjunction with VSA Partners, an award-winning design agency in Chicago. Please use this link – www.cme.com/brandcampaign – to access the ads, or they can be viewed by visiting www.cme.com.