Moving up to gold sponsorship this year at the Agricultural Media Summit is BASF. Gold means sponsoring a lot of things. In this week’s program I interviewed BASF Communications Manager, Joy Watson, to learn what they’re doing and why.

Besides the Media Room, Joy says they’re sponsoring a reception and have a booth in the Info Expo. To help get the word out to ag media, the latest episode of the BASF Ag Media Update (podcast) was an audio invitation to visit the media room and stop by their booth and talk about the latest products from BASF. I heard the invitation on my iPod!

Joy also talks about their media-focused website, AgMediaCentral.

Pictured here outside the Media Room is (l-r) Me, Dan Muys, Quarry Communications and Joy Watson. The room has already seen some activity as things get closer to the kickoff here in Portland.

Listen here: ZimmCast 77 (11 min MP3)

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.