No doubt you’ve seen these cows on a billboard somewhere. They are now hall of famers.

After more than a decade of using renegade antics to push their pro-chicken messages, Chick-fil-A’s “Eat Mor Chikin®” Cows have been inducted into outdoor advertising’s hall of fame. The Outdoor Advertising Association of America (OAAA) recognized Chick-fil-A and its renegade Cows with the organization’s OBIE Hall of Fame Award during a gala held earlier this week in Palm Springs, Calif.

Created by Dallas-based ad agency The Richards Group, the “Eat Mor Chikin” campaign was first introduced in 1995 as a three-dimensional billboard concept depicting a black-and-white cow sitting atop the back of another cow painting the words “Eat Mor Chikin” on the billboard. To everyone’s surprise, the Cows’ clever self-preservation message would be the beginning of a campaign still running strong more than 10 years later.